Strategy First, Execution Second
Plenty of agencies will quote you a website before they understand your sales process, or run your ads before they know your margin per order. Modern Co insists on a discovery phase for every new client — typically two to three weeks of interviews, analytics access, and competitor mapping. Only after that do we recommend a service mix. This approach means we sometimes talk clients out of a service they thought they needed and into one that will actually move the needle. It costs us short-term scope; it earns us long-term client relationships. Our average client tenure is 26 months — which, in an industry where six months is the norm, tells its own story.